Social media is a huge part of business today – marketing and promotion through online accounts are major factors in acquiring new business. There’s a lot you can do to increase your followers, tweets and replies to make your social media presence greater. Following these 5 tips will help you out.

• Make Your Pinned Tweet a Feature Box

By using two twitter features, a lead generation card and a pinned tweet, you can create a Feature Box – an email form at the top of your page which offers visitors a freebie in exchange for joining your email list. Just create a Lead Generation Card including an incentive, and offer regular email updates and a special offer. Pin that tweet to the top of your page so it’s always the first thing new visitors see.

• Less Communication, More Links

A recent study of around 130,000 random Twitter users showed that highly followed accounts tend to converse less. This doesn’t mean conversation drives people away, but it isn’t what’s attracting them to your account either. Instead, tweeting relevant links will help attract more eyes to your account – and get them following you.

• Don’t Worry about Shortening URLs

You used to have to rely on link shorteners to save extra characters when you’d tweet – now, no matter what the size, Twitter counts any link as exactly 22 characters. Twitter also uses its own service to check URLs for malware and viruses. Using additional link shortening tools now results in several redirects and increased time for page loading.

• Turn to Influential Tweeters

Any retweet you receive is great, but when someone with influence or a highly-viewed account retweets you, your views will increase tenfold. If one influencer shares a piece of your content, it will get nearly 40% more social shares, according to a study by BuzzSumo. Networking and developing relationships will help raise awareness of your account and content.

• Take Advantage of the Recommended Feature

Many users are unaware of Twitter’s recommended feature. If someone who doesn’t follow your account tweets an article from your blog or website, the window will recommend that they follow you on Twitter. Make sure you input the right Twitter handle into the recommended box in your tweet buttons setting.

For more tips on how to maximize your social media presence and help your business thrive, contact {company} at {email} or by phone at {phone}.